Jewellery display

I’ve walked through hundreds of venues over the years — museums tucked behind Victorian terraces in Islington, jewellery shops two streets from Hatton Garden, school reception areas in Lewisham with trophies gathering dust behind scratched perspex. And the single most common mistake I see? People spending serious money on their collections, their stock, their achievements — and then housing them in display cases that do the complete opposite of what a display case is supposed to do. A display cabinet should make people stop. It should pull the eye. It should say, quietly but clearly: what’s inside here matters. Too often, it does the opposite. London, of all places, should know better. This is a city with some of the […]